October 2006 News

 

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Guerilla launches ‘The New Media Army’ campaign for full-blooded assault on digital/online market

Award-winning Tyneside marketing firm Guerilla Communications has launched an ambitious strike on the digital market with the creation of its new interactive division – which it plans to build into one of the Top 10 new media agencies in the country.

Guerilla Interactive (GI) has been launched to build a strong presence in the fast-growing online market.  It will specialise in web design and build, content management systems (CMS), viral and online marketing and much more.

Guerilla Communications was recently named North East Marketing Services Agency of the Year by ad industry magazine Adline. The company has a wealth of experience in traditional 'offline' marketing and advertising for the likes of Holland & Barrett, winning awards and nominations for its poster campaigns and TV ads.

And to make maximum impact in its target online/digital market, the Guerilla Interactive (GI) team has created its own New Media Army marketing campaign.

Matt Clark, Manager of GI, says: "By fusing highly creative people with a superb technical team, we're able to offer more effective new media solutions, and at a more affordable price than what's offered by many UK agencies.

"Using this approach, backed up by our extensive, award-winning experience, we believe we can build Guerilla Interactive into the top new media agency in the North East – and eventually of the Top 10 digital companies in the UK.  

"The North East is home to some of the most innovative digital businesses outside of London. We're confident that, by drawing on the expertise and experience of our team, we'll quickly establish a strong reputation in the new media market and begin to combat the top agencies.

"The decision to launch GI was largely down to the fact that there are so many websites around which are either very creative but don't work very well from a functional point of view, or which are technically strong but simply don’t give the required standout.

"At GI, we're combining the talents of some of the best creative people around with innovation and robust technology to give our clients a distinctive result that works well, which genuinely suits their brand and market.

"Our New Media Army campaign is just the beginning of a major assault in our target markets.”