Tel: +44 (0) 191 516 6200

How to raise your game on LinkedIn and Win New Business

September 22, 2021 @ 10:00 am – 4:00 pm
Radisson Blu Hotel, Frankland Ln, Durham DH1 5TA, UK
Digital Drive

Time is precious and although you know the power of LinkedIn already, you are still not sure where to start to take your LinkedIn profile and performance from Good to Great.

A really great LinkedIn profile can make all the difference between winning that sale or not and so we’ve created this workshop for you to achieve that. Norma Foster helps busy professionals like you get inspired and create a LinkedIn profile and approach that delivers results for you. Norma will be sharing her experiences, tips and tactics on how to:

· Raise Your Visibility and Credibility as the Go-To Expert in Your Field

· Generate Enough High-Quality Leads

· Get Leads to Convert More Quickly

· Never Worry About Your Marketing Taking Up Too Much Time


The workshop will help you to:

· Create a High Performing LinkedIn Profile

· Profile and Target “A-List” Clients with SMARTA tactics

· Use important keywords on LinkedIn in the right way

· Reach out and connect with prospects so they respond

· Build relationships – you’re connected…now what?

· Leverage the hard work you have put into your profile and pages for better results

· Secure and give recommendations to build trust and value

· Develop high quality content your network wants to read and share

· Create content with purpose and ease that wows prospects and clients

· Understand what LinkedIn’s algorithms need to boost posts and articles


You will also learn about tools and tactics that will make your time on LinkedIn easier and more productive and how to leverage LinkedIn in international markets.

Norma has been an avid user of LinkedIn since 2006 and has worked with thousands of professionals and businesses to help them use LinkedIn more effectively.

Before the workshop Norma will review your profile to tailor the advice given on the day and provide you with some top tips on how to move it to the next level.

In this interactive, hands on masterclass Norma will help you to upgrade your profile and sharpen up your LinkedIn lead generation. In addition to the above we will work on how to:

– Differentiate Yourself from the Competition and Define Your Niche

– Optimise Your Profile for Maximum Visibility in LinkedIn and Search Engines

– Increase Quality Connections and Improve Communication

– Use Advanced Search Techniques to Tap Into a Regular Supply of Leads

– Post Regular and Popular Content to Increase Your Reach and Reputation


Not only that, we will also be looking at recent LinkedIn developments including LinkedIn Video, LinkedIn hashtags and tried and tested tactics for success.