Richard Lane





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    An exceptional keynote speaker, thought leader and entrepreneur in the field of sales performance and sales transformation.

    Richard created ‘Selling at a Higher Level’, a proven success methodology, which has helped thousands of businesses and sales people to achieve more and to grow in confidence. With over 20 years of experience in commercial sales, sales training and business development, he has built up an enviable reputation by helping organisations become more profitable and transition towards real customer-centric cultures. 

    He has trained and advised organisations of all sizes, ranging from global corporates such as Sage, Veritas, Centrica, British Gas and Northumbrian Water through to a myriad of start-up and SME businesses and accelerator programmes. Software and technology being a particular area of expertise.

    Being a tutor for the UK's first ever Sales BA (Hons) degree at Anglia Ruskin University, Richard is passionate about raising the bar of the sales profession.

    Specialties: Solution selling, global sales, sales leadership and sales processes. Sales & marketing consultancy - strategic new business development & key account acquistion - sales training, coaching & mentoring - sales performance software & sales 2.0 techniques = Selling at a Higher Level (SaaHL)

    Workshops & programmes in areas such as: prospecting at a higher level, problem solving and solution building, qualification, win-win negotiation, Key Account Management and closing strategies.