AI for Marketing Masterclass
Two Exclusive Workshops for Small Businesses
Discover how AI can transform your marketing strategy with one of two expert-led workshops designed specifically for small business owners in Sunderland. You can only attend one workshop, and only one person per business is eligible to join these free workshops, so secure your place today—spaces are limited!
Join digital marketing and AI expert Pascal Fintoni for a hands-on, practical session that will equip you with time-saving tools, creative strategies, and the confidence to apply AI to your marketing and sales activities.
Workshop Options – Choose One
Option 1: Introduction to AI for Small Businesses
- Thursday 11 July 2025
- 09:30 - 12:30
- North East BIC, Sunderland
This free half-day workshop is perfect if you’re just starting out with AI or want a clear, no-jargon introduction to tools like ChatGPT, Microsoft Copilot, and Google Gemini. You’ll learn how to create engaging marketing content, plan social media posts, and generate leads more efficiently.
What you'll gain
- A strong understanding of what AI can (and can't) do
- Practical demos of AI tools in marketing
- Time-saving tips for blog and social content planning
- A personalised action plan to get started right away
Option 2: Mastering AI for Digital Marketing and Sales
- Thursday 25 July 2025
- 09:30 - 15:30
- North East BIC, Sunderland
This free full-day masterclass is designed for those already familiar with AI who want to take their knowledge further. You’ll work on content creation, AI-powered PR, lead generation and build your own 90-day marketing roadmap—all using cutting-edge tools and prompt frameworks.
What you'll gain
- AI content techniques for social media, and websites
- Tools and strategies to launch a successful PR campaign
- Guidance on using AI for customer research and outreach
- A tailored roadmap and AI compliance template (in line with the UK AI Act)
Ideal for Entrepreneurs already using AI who want to elevate their marketing results.
Book your place
These masterclasses are fully funded, but only one place is available per business, and you may only attend one workshop, so please select the session that’s most appropriate for your current experience level.
About Growth Lab Sunderland Masterclass
The masterclass is a spin out of Growth Lab Sunderland, a hugely popular panel discussion event series designed to inspire and empower Sunderland-based business owners and leaders with ambition to grow.
Masterclasses explore a theme further, with a deep dive into a specific topic to supercharge the success of your business. Apply tried and tested techniques and work on your own business with support from an expert in a small, supportive group.
Eligibility
These workshops are open only to small businesses based in Sunderland. They are part of a programme designed to help Sunderland-based businesses grow their digital marketing capabilities and innovate with confidence.
To attend, you must:
- Be a small or medium-sized enterprise (SME)
- Be registered and actively trading
- Be based in Sunderland
- Ensure only one person per business attends
Delivered by Pascal Fintoni
Managing Director of ArcLight Marketing & Media Ltd & Senior AI & Digital Skills Consultant
Pascal is a digital marketing expert with 30 years of experience and a passion for making AI accessible. Since 2023, he has embedded AI into his training and consultancy services, hosted AI conferences, delivered executive briefings, and led AI masterclasses. A prolific content creator, he has reviewed over 400 digital tools, including AI platforms. A speaker, consultant, and author, he helps businesses grow through AI-driven strategies and clear, practical guidance. Pascal defines AI as “The Art of the possible—Imagination is the key.”
This Growth Lab event is fully funded by UK Shared Prosperity Fund and is provided by Sunderland City Council and North East BIC to stimulate entrepreneurial ambition across the City. We’ll just need to check your eligibility before confirming your place. Thank you!
