Business Model Canvas

Put simply, the Business Model Canvas is a one page business plan. Initially developed by Swiss business theorist, author and consultant Alexander Osterwalder, this strategic planning tool is used by many organisations across the globe.

Essentially, it uses a template that can help your business simplify its planning in a highly visual way. It can help you create a business plan that:

  • Builds from your value proposition
  • Outlines how your activities need to align to achieve your objectives
  • Illustrates the potential trade offs that may be required to meet goals
Sage guide to using a Business Model Canvas

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