How to get started with video marketing

Pascal Fintoni educates viewers on the power of video marketing and how it can be utilised to achieve business growth online. With the constant evolution of video — it’s now being utilised more and more online and those who are using it are likely reaping the rewards. Though, using video to promote your business may sound a little daunting if it’s something you haven’t done before — but it doesn’t need to be.

We hope to encourage business owners to embrace video to see how it can be best utilised for your business needs. Pascal will provide advice on why it’s important to use video online as well as provide ingenious ideas on what kind of content you can produce. He’ll also provide information on what equipment to use, plus what free apps you can download to make your life easier when creating good video. Join Pascal at this free event on 20th June at the BIC >>

Pascal’s recommended apps to help with producing video:

QUIK by Gopro to edit still images and videos to music.

CLIPS for iPhone users which can add captions to you video clips.

SOAPBOX by Wistia to create private video messages for customer service.

ZOOM.US to record conversations and interviews for your blogging.

BELIVE.TV to record live video sessions on Facebook on your own or with guests.

FILMORA for simple editing and creating short videos for your websites

Pascal’s recommended YouTube Channels for inspiration:

(All of these YouTube channels contain inspiration video content, according to Pascal)

Will Smith:

Arnold Schwarzenegger:

Justin Brown Primal Video:

North East Autism Society:

Digital marketing events at the BIC:

For access to free digital marketing events at the BIC, please click here.

Pascal Fintoni – Short Biography

A business development professional with over 25 years practical experience in digital marketing and ecommerce, Pascal shares his time between speaking at conferences and delivering interactive and practical masterclasses on website experience, reputation management, SEO, social media and content marketing with a particular focus on video marketing.

Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.

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