Sunderland firm champions innovation with new auction platform thanks to BIC-backed funding
A Sunderland-based property firm is set to transform the region’s property market with the launch of a dynamic national online auction platform, made possible through funding support from the North East BIC’s Innovation Programme under the UK Shared Prosperity Fund (UKSPF).
Bradley Hall Auctions, which will be led by the Sunderland office of the full-service property firm, will create a directory of available properties for residential and commercial buyers, while revolutionising the way that buyers and sellers engage in the UK property market. The project, which has been supported through BIC’s Innovation Programme, represents a significant investment in the city’s digital property market infrastructure.
John Forth, Business Adviser at the North East BIC, commented: “It’s been fantastic working with Sharon & Helen at Bradley Hall Sunderland on this innovative platform. Through the Innovation Programme, supported by UKSPF, we are proud to help bring this exciting project to life, which will not only enhance the regions property market offering but also extend its reach across the UK. The platform has significant potential to foster regional growth, attract new business opportunities and set a new standard in auction services.”
The new auctions department will be spearheaded by Helen Wall, who will take on a dual role as Director of Bradley Hall Sunderland and Head of Property Auctions for the Bradley Hall group. In addition, a brand-new position of Auction Department Manager has been created to oversee the day-to-day operations of the platform, providing opportunities for local employment and contributing to Sunderland’s thriving business community.
Helen Wall added: “Launching Bradley Hall Auctions has been a long-held ambition of mine, and thanks to the backing of the North East BIC and UKSPF funding, it’s now a reality. Auctions offer a fast, effective way to buy and sell properties — and with our platform, we’re adding value by offering expert appraisals by our Chartered Surveyor and RICS Registered Valuer led team, bespoke marketing with professional photography, and access to our extensive national buyer network.”
“We have recently welcomed Louise McMorran as dedicated Auction Department Manager to enhance client service, manage sales efficiently, and ensure a seamless, professional experience for buyers and sellers alike with her 9 years of auction experience.”
Operated from the firm’s Sunderland office, Bradley Hall Auctions will collaborate with the firm’s network of ten national offices to support clients throughout the auction process. The service offers a comprehensive package including property valuations, viewing arrangements, solicitor connections, and a guaranteed sale period of 28 or 56 days.
The firm, which was founded 36 years ago, offers an end-to-end approach to commercial and residential property, and works with local, regional and national clients to support their property requirements.
This latest initiative underscores Bradley Hall’s commitment to investing in Sunderland’s growth and innovation, aligning with wider regional development ambitions under the UKSPF. The UK Shared Prosperity Fund (UKSPF) is a government-backed initiative aimed at reducing regional economic disparities and supporting local business growth, innovation, and skills development.
In Sunderland, the fund is managed through programmes like the North East BIC’s Innovation Programme, offering financial support to help businesses develop new products, services, and digital platforms. The fund is part of the government’s Levelling Up agenda and is designed to foster economic growth, create local job opportunities, and enhance community resilience across the city and surrounding areas.
For further information or to register for Bradley Hall Auctions, visit www.bradleyhall.co.uk or email auction@bradleyhall.co.uk
For more information regarding the BIC’s Innovation Grant click here>>