From Inspiration to Action: Personal Branding Masterclasses
Two exclusive fully funded Masterclasses for Sunderland based small businesses.
Following the Growth Lab panel event on personal branding, we’re inviting you to take the next step. These two hands on Masterclasses are designed to help you build practical skills that elevate your personal brand and amplify your business presence.
These are fully funded by UK Shared Prosperity Fund (UKSPF) through Enterprising Sunderland. Priority is given to Sunderland-based businesses. If you’re based elsewhere, you’re welcome to join the wait list – we’ll be in touch if places are available.
Choose the Masterclass that best suits your goals – whether you want to master video content or unlock the power of LinkedIn.
Masterclass Options – Choose One
Masterclass 1: LinkedIn for Personal Branding
- Friday 7 November 2025
- 09:30 - 12:30
- North East BIC, Sunderland
Transform your LinkedIn presence into a powerful tool for personal and business growth in this expert led session delivered by Sophie Milliken.
In this session you'll:
- Build a stand-out profile that reflects your brand
- Understand how the LinkedIn algorithm works - and how to make it work for you
- Avoid common content mistakes that limit reach
- Find and connect with ideal clients or collaborators
- Create content confidently and consistently without burning out
Masterclass 2: Video Skills for Personal Branding
- Friday 14 November 2025
- 09:30 - 12:30
- North East BIC, Sunderland
Learn how to show up confidently on camera and create compelling video content that reflects your brand and connects with your audience. This practical session is delivered by Issy Howell, an expert in video strategy and personal branding.
In this session you'll:
- Develop a video marketing strategy tailored to your brand
- Plan content that works across platforms
- Build camera confidence and learn production & editing tips
- Apply your learning through interactive activities and take home resources
Bonus: Attendees can book a free 30-minute 1:1 session to get personalised advice and tackle specific challenges.
About Growth Lab Sunderland Masterclass
The masterclass is a spin out of Growth Lab Sunderland, a hugely popular panel discussion event series designed to inspire and empower Sunderland-based business owners and leaders with ambition to grow.
Masterclasses explore a theme further, with a deep dive into a specific topic to supercharge the success of your business. Apply tried and tested techniques and work on your own business with support from an expert in a small, supportive group.
Eligibility
These workshops are open only to small businesses based in Sunderland. They are part of a programme designed to help Sunderland-based businesses grow and innovate with confidence.
To attend, you must:
- Be a small or medium-sized enterprise (SME)
- Be registered and actively trading
- Be based in Sunderland
- Ensure only one person per business attends
Book your place
These masterclasses are fully funded, but only one place is available per business, and you may only attend one, so please choose the Masterclass that best fits your goals and take your personal brand to the next level.
This event is supported by Enterprising Sunderland and is funded by the UK Government through the UK Shared Prosperity Fund.
