From Inspiration to Action: Personal Branding Masterclasses
Two exclusive and fully funded Masterclasses for Sunderland based small businesses.
Following the Growth Lab panel event on personal branding, we’re inviting you to take the next step. These Masterclasses are designed to help you build practical skills that elevate your personal brand and amplify your business presence.
Fully funded by UK Shared Prosperity Fund (UKSPF) through Enterprising Sunderland. Priority is given to Sunderland based businesses. As places are limited, eligible businesses can register for just one masterclass. If you’re based elsewhere, you’re welcome to join the wait list – we’ll be in touch if places are available.
Choose the Masterclass that best suits your goals – whether you want to master video content or unlock the power of LinkedIn.
Masterclass Options – Choose one workshop
Masterclass 1: LinkedIn for Personal Branding
- Friday 7 November 2025
- 09:30 - 12:30
- North East BIC, Sunderland
Transform your LinkedIn presence into a powerful tool for personal and business growth in this expert led session delivered by Sophie Milliken.
In this session you'll:
- Build a stand-out profile that reflects your brand
- Understand how the LinkedIn algorithm works - and how to make it work for you
- Avoid common content mistakes that limit reach
- Find and connect with ideal clients or collaborators
- Create content confidently and consistently without burning out
Masterclass 2: Video Skills for Personal Branding
- Friday 14 November 2025
- 09:30 - 12:30
- North East BIC, Sunderland
Learn how to show up confidently on camera and create compelling video content that reflects your brand and connects with your audience. This practical session is delivered by Issy Howell, an expert in video strategy and personal branding.
In this session you'll:
- Develop a video marketing strategy tailored to your brand
- Plan content that works across platforms
- Build camera confidence and learn production & editing tips
- Apply your learning through interactive activities and take home resources
Bonus: Attendees can book a free 30 minute 1:1 session to get personalised advice and tackle specific challenges.
About Growth Lab Sunderland Masterclass
The masterclass is a spin out of Growth Lab Sunderland, a hugely popular panel discussion event series designed to inspire and empower Sunderland based business owners and leaders with ambition to grow.
Masterclasses explore a theme further, with a deep dive into a specific topic to supercharge the success of your business. Apply tried and tested techniques and work on your own business with support from an expert in a small, supportive group.
Eligibility
These workshops are designed for small businesses based in Sunderland, as part of a UKSPF programme to help our local business community grow and thrive. Businesses from outside the Sunderland area are welcome to register their interest and will be added to a waiting list. We’ll be in touch if spaces become available.
To attend, your business must:
- Be a small or medium-sized enterprise (SME)
- Be registered and actively trading
- Be based in Sunderland
- Have just one representative attend
Book your place
These masterclasses are fully funded, and we want to make sure as many businesses as possible can benefit. That’s why we’re offering just one place per business, and you’ll be able to attend just one masterclass. Please choose the one that best aligns with your goals. Once we’ve checked your eligibility and confirmed availability, we’ll be in touch to let you know if you’ve secured a spot.
We’re excited to welcome you!
This event is supported by Enterprising Sunderland and is funded by the UK Government through the UK Shared Prosperity Fund.
