Department: Marketing & Special Projects
Location: North East BIC, Enterprise Park, Sunderland
Working Hours: Full time – 37 hours per week
Salary: £30,500
Start Date: As soon as available
About the North East BIC
North East BIC is a social enterprise with a clear and meaningful purpose: to help businesses start, grow and thrive. We provide high quality workspace alongside tailored business support, and we take real pride in the communities we create across our business centres.
Our spaces are staffed by friendly, caring people who genuinely want to see the businesses around them succeed – and we work hard to make that happen through one-to-one support, collaborative events, networking opportunities and a culture where everyone feels welcome.
We also work closely with partners, stakeholders and the wider business support ecosystem to make sure our tenants can access every opportunity available to them. As when our tenants grow, create jobs and innovate, the whole region benefits.
North East BIC is entering an exciting new phase, following our recent appointment to operate three of Sunderland Council’s business centres. As part of this, we are developing a refreshed and creative approach to marketing, communications and engagement to clearly position each centre, strengthen their identity and showcase the businesses within them. The Marketing Coordinator will play a central role in bringing this vision to life, supporting promotion, engagement and storytelling across the centres.
The Role
This is a hands-on, varied and creative role for someone who loves storytelling, enjoys building communities and gets excited by the opportunity to shape something new.
As Marketing Coordinator, you will play a central part in how these new business centres are showcased, promoted and experienced by the ambitious businesses based within them. From digital content and social media to community events and eye catching campaigns, you will have room to experiment, grow and make your mark.
You will design and deliver events that bring tenants together, encourage collaboration and create a genuine sense of place – from informal coffee meet ups and networking sessions through to themed business workshops and skills events. You will help make our centres feel connected, energetic and inspiring.
If you love variety, creativity and the buzz of launching something new, this is your opportunity to step into a role where your ideas will genuinely shape the future of these centres and the businesses within them.
Key responsibilities
Create campaigns that capture attention
- Produce engaging content for websites, social media channels and email newsletters that reflects the vibrancy and ambition of our centres.
- Help develop creative campaigns that drive enquiries and support occupancy growth.
- Experiment with new formats – from short videos and reels to tenant spotlights and success stories – to showcase what makes these business centres special.
- Ensure all communications follow brand guidelines, approval processes and data protection requirements, maintaining accurate records for all campaign activity.
Elevate our digital presence
- Keep website content fresh, accurate and optimised for search, ensuring each centre is represented in the best possible light.
- Manage social media scheduling and bring imaginative, consistent content ideas to the table.
- Support the testing of paid advertising and new digital approaches, helping to identify what resonates with our audiences.
Help build a connected, vibrant business community
- Plan and coordinate a programme of engaging community events – from informal meet ups and networking to business skills sessions and themed workshops.
- Support the delivery of tenant activities that strengthen collaboration and create a welcoming, energetic atmosphere across our centres.
- Capture and share tenant success stories to build pride, connection and a sense of shared community.
- Help maintain regular tenant communications including newsletters, directories, noticeboards and updates.
Be part of launching something new
- Play a key role in the mobilisation of our new centres, from auditing existing materials through to supporting launch activity and events.
- Help create visually engaging assets including photography, short videos and marketing collateral that bring each centre’s identity to life.
- Support PR efforts including press content and coordinating releases with relevant contacts.
Turn insights into action
- Collect and interpret data from social media, websites, email platforms and CRM tools to understand what is working and where to focus effort.
- Help maintain performance dashboards that track enquiries, engagement and campaign effectiveness.
- Share insights with the wider team to help refine strategies and keep activity focused on what delivers results.
- Support reporting on enquiries, conversions and tenant satisfaction, upholding BIC’s quality standards across all marketing activity.
Collaborate with colleagues and partners
- Work closely with marketing, centre operations and business support teams to ensure joined up, consistent activity.
- Liaise with Sunderland City Council on branding, approvals and communications.
- Liaise with Sunderland City Council Business Investment Team on promoting the wider business and premises offer
- Coordinate with copywriters, designers, photographers, videographers and other suppliers to deliver high quality, on brand outputs.
Key relationships
Internal
- Special Projects Manager – your reporting line, providing strategic alignment and performance oversight
- Centre Managers and onsite teams at all three centres – close collaboration on business centre activity, events and communications.
- Tenant Business Adviser – working together to plan and coordinate events, celebrate tenant success and promote support services.
External
- Sunderland City Council communications and investment teams – branding alignment and approvals.
- Tenant businesses – the community you will help build, engage and celebrate.
- Suppliers – designers, copywriters, photographers, videographers and other partners supporting delivery.
About you
We are looking for someone creative, curious and full of energy – someone who loves variety, enjoys supporting people and is excited by the opportunity to help build something special. You will bring:
Essential Skills & Experience
- A flair for creative storytelling and strong written communication skills, with the ability to adapt to different audiences and channels.
- A genuine enjoyment of creating content for digital channels and a willingness to experiment with new ideas and formats.
- A solid understanding of digital marketing fundamentals, including social media, analytics and audience engagement.
- Hands on experience with social media management and content creation across key platforms.
- The ability to juggle multiple projects confidently, bringing energy and enthusiasm to everything you take on.
- A natural people person – you enjoy meeting others, building relationships and creating environments where people feel connected.
- A proactive, curious mindset – you spot opportunities, ask questions and are always looking for better ways to do things.
- A love of organising events and bringing people together in a way that feels warm, inclusive and engaging.
- Previous experience in a marketing, digital or communications role.
- Familiarity with email marketing platforms, website tools and basic SEO principles.
- Experience supporting events, workshops or community activities.
- Some experience working with digital performance data to inform decisions.
Desirable Skills & Experience
- Experience working within a business centre or managed workspace environment.
- Familiarity with paid social media or digital advertising.
- Basic graphic design or video editing skills, even if self taught.
- Knowledge of the Sunderland and wider North East business community.
Qualifications & professional development
We welcome applications from candidates educated to Level 3 or above – this might be A levels, BTEC National, NVQs, a marketing qualification or equivalent. However, we recognise that qualifications alone do not tell the full story of an individual’s capability or potential, and we place equal value on the experience and development gained throughout your career.
What matters most is a demonstrated commitment to personal and professional development. This may include formal study, professional memberships such as the CIM, digital marketing certifications, continuing professional development and a clear motivation to continually learn and improve. If you can evidence this commitment alongside relevant experience, we would be pleased to consider your application.
What we offer
We want everyone who works at North East BIC to feel supported, valued and at home. As part of our team you will enjoy:
- Free onsite parking
- Company pension
- Healthcare
- Cycle to work scheme
- Flexible working — we are happy to discuss a working pattern that suits you
- On-site cafe
How to apply
If this sounds like the role for you, we would love to hear from you.
Please send your CV and a covering letter, telling us why you are the right person for this role to Jacqui.danks@ne-bic.co.uk before 5pm on 16th June 2026.