12 Days of Start Up Day Six: What’s in a name?

Day 6This 12 Days of Start Up series aims to provide you with all the information you need to get on the right path to self-employment. Starting a business can be like climbing a mountain, it may look daunting from the bottom but focus on one step at a time and you’ll soon be at the top. Past days can be found here.

Everyone knows the importance of choosing the right business name. An effective, memorable business name can be the difference between failure and success and should reflect the type of business you envision it to be.

Self traditional brands or those wanting to convey that impression tend to lean towards surnames or place names while others choose everyday items for names (Orange, Apple).

Think about your business and who your competitors are. Think about your customers and how they would feel using a potential name.

Once you have a short list of names you need to check that you can get a website which is more or less in line with the company name. For UK companies trading largely in the UK it is still the case that a www.companyname.co.uk URL is what customers expect to see…prioritise this. You can check what website domain names are available by clicking here.

The last check you need to carry out is to ensure that when you type search terms for your business like ‘greeting cards’ ‘birthday cakes’ etc that none of your competitors appear in the URL or that no dodgy brands or links come up.

Once you have gone through these steps then you’re pretty much ready to go ahead and choose your final name.

As soon as you’ve decided it’s time to start telling the world, stay tuned for tomorrows instalment.

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