Branding for beginners

Starting Your Business Workshops

A strong brand is far more than a name and logo. It also helps build awareness, generate customer loyalty and tell your company’s story.

Whether you already have a brand or are just thinking about it, this free online session will provide useful insight into how to use your brand to communicate with customers.

The short course helps you put the foundations in place to devise an engaging brand that will differentiate your business and promote your offer, as well as convey your new brand essence, purpose and promise, express its personality, values and mission and vision to capture customers’ minds and engage audiences.

The workshop is for anyone launching or growing a business. All we ask is that you bring a creative and open mind!

What you’ll learn…

  • The do’s and don’ts of a strong brand
  • The importance of branding
  • How to develop a brand story
  • How to design engaging leaflets, emails, and more


This workshop is for anyone with the gem of a business idea or those who have begun researching their idea without taking any further steps to making it a reality.

The workshop is for those living in Sunderland, Tyne and Wear, Durham or Northumberland and haven’t yet registered as self-employed with HMRC.

How to book

Registration for this workshop should be made at least 48 hours in advance, however other dates may be available. To book a place or ask any questions, email: t: 0191 516 6111 or complete the booking form.

Once you have reserved a place, you will be contacted to confirm your booking. Instructions and a Zoom link to join the workshop will be sent to you nearer the date.

The next workshop in this series is ‘Promoting your business online’. Alternatively, you can view and book your place on any of our other Flying Start masterclasses here.

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How to find us...


North East Business and Innovation Centre (BIC),
Wearfield, Enterprise Park East,
Sunderland, SR5 2TA

Have questions? Speak to the team...

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