Facebook & Instagram for business

Organiser: North East BIC

Social media marketing is the process of creating content (words, images, videos, audio) for social media platforms to help promote your products and/or services, build community with your target audience and drive traffic to your business.

In this interactive online workshop, you will learn how to find and build your audience of potential customers/clients using Facebook and Instagram.

What you’ll learn…

  • How to create a social media strategy for your business
  • What type of content you should share to raise awareness and keep people engaged
  • How to post with purpose to generate interest and sales
  • The best times to share content on Facebook and Instagram
  • How to use Meta Business Suite to manage your profiles, schedule posts and create adverts


This workshop is for anyone with the gem of a business idea or those who have begun researching their idea without taking any further steps to making it a reality.

The workshop is for those living in Sunderland Local Authority Area and haven’t yet registered as self-employed with HMRC.

How to book

Registration for this workshop should be made at least 48 hours in advance, however other dates may be available. To book a place or ask any questions, email: businesssupport@ne-bic.co.uk t: 0191 516 6111 or complete the booking form.

Once you have reserved a place, you will be contacted to confirm your booking. Instructions and a Teams link to join the workshop will be provided nearer the date.

To view and book your place on any of our other Flying Start masterclasses click here.

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Enterprising Sunderland is the overarching title for this business support programme and is funded by the UK Shared Prosperity Fund. Delivered by a unique consortium of delivery partners in Sunderland working together to stimulate entrepreneurial ambition across the city.
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Funded by UK Gov
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