From inspiration to action: Learn the essentials to launch your first podcast
Brought to you by the North East BIC, this fully funded Growth Lab Masterclass is designed to help founders, freelancers and small business owners take their first confident steps into podcasting.
Following February’s packed out Growth Lab Podcasting Special, one thing stood out: lots of founders, freelancers and small business owners are curious about podcasting but aren’t sure where to start. This hands on session is designed to change that.
Whether you want to try being a guest, launch your own show, or simply understand the easiest way to get set up, this workshop will give you the confidence and know how to get going.
What you’ll learn
How to be a great podcast guest
Not ready to host your own show yet? No problem. You’ll learn how to put yourself forward for guest spots, what hosts look for, how to prepare, and how to make every appearance count for your business. You’ll also pick up the core skills of hosting along the way.Essential DIY podcast kit
No fancy gear needed. Issy will walk you through the simplest and cheapest ways to record good quality audio from home – including budget friendly microphones, free or low cost editing tools, and what you don’t need to buy.
Q&A with Issy
Got a specific question about your business, your idea, or your setup? Issy will answer practical questions and give honest advice based on where you’re at.
About Issy Howell
Director, Howell Studios
Issy is the founder of Howell Studios, supporting beginners, small businesses and brands with podcast coaching, editing, production and consultancy. She’s passionate about making podcasting accessible, achievable and enjoyable for everyone.
Who is this masterclass for?
Ideal for:
- Founders
- Freelancers
- Small and micro‑business owners
- Anyone curious about podcasting but unsure where to begin
Priority is given to businesses based in Sunderland. Those outside the area will be added to the waitlist.
About Growth Lab Sunderland Masterclasses
Growth Lab Masterclasses take the big themes from our main events and go deeper – turning inspiration into practical action you can start using straight away.
Masterclasses explore a theme further, with a deep dive into a specific topic to supercharge the success of your business. Apply tried and tested techniques and work on your own business with support from an expert in a small, supportive group.
Eligibility
This Masterclass is fully funded through the UK Shared Prosperity Fund to support Sunderland’s business community.
Businesses from outside the Sunderland area are welcome to register their interest and will be added to a wait list. We’ll be in touch if spaces become available.
To attend, your business must be:
- A small or medium-sized enterprise (SME)
- Registered and actively trading
- Based in Sunderland
- Places are limited, we ask only one person per business attends
Register your interest
Growth Lab Sunderland: Podcasting for beginners masterclass
Date: Friday 24th April 2026, 9:00 - 12:30
Venue: North East BIC, Sunderland, SR5 2TA
Costs: Free
Priority is given to businesses in the Sunderland City Council area. Not based in Sunderland? Complete the form above to add your name on the waiting list and we’ll be in touch if there’s space. We’d love to see you there if possible!
This Growth Lab event is fully funded by UK Shared Prosperity Fund and is provided by Sunderland City Council and North East BIC to stimulate entrepreneurial ambition across the City. Thank you!
This event is supported by Enterprising Sunderland and is funded by the UK Government through the UK Shared Prosperity Fund.
