We’re delighted to welcome Sarah Rimington from Synergize Business Solutions, to Inspire Lab: East Durham, where she’ll be delivering a focused and practical session on building confidence as a new business owner and making better business decisions.
With a strong background in sales and marketing, Sarah combines sales psychology with practical business strategies to help entrepreneurs gain clarity, confidence and measurable results.
This Inspire Lab session is designed specifically for start-ups and early-stage businesses, particularly those looking to feel more confident around pricing, pitching and decision-making as they grow their business.
What we’ll cover
During the session, attendees will explore:
- Making better decisions with confidence – understand your decision-making style and learn practical frameworks to support clearer business choices
- Avoiding costly early business mistakes – from under-pricing and overcommitting to trying to do everything alone
- Getting comfortable with your numbers – build confidence around pricing, payment terms and understanding what your figures are telling you
- Building resilience that lasts – learn how to manage setbacks, strengthen confidence and create supportive routines
- Pitching, pricing and negotiating with clarity – communicate your value effectively, handle objections professionally and set confident boundaries
What to expect
This session will be relaxed, engaging and supportive, giving you the opportunity to:
- Meet and connect with other local business owners
- Build your network with businesses from across Durham
- Learn in a friendly and judgement-free environment
Whether you’ve already launched your business or are just getting started, this session is designed to give you practical tools, greater confidence and valuable connections to support your business journey.
This event is free to attend as part of the Durham Startups programme, funded by the North East Combined Authority and delivered by a consortium of partners supporting new businesses across County Durham.
Book your place
Places are limited, so please complete the booking form to secure your place.