Shoedog social entrepreneur
A Converse executive turned social entrepreneur is on a mission to unearth a new generation of All Stars from across the North East of England. Peter Gonsalves is seeking to improve the lives of people in Sunderland and its surrounding areas by increasing participation in new and emerging sports. Boasting over 35 years of experience working in corporate and grassroots sports, Peter set up his own community interest company, Ready… Go! in December 2024, after
